The surface of 2500 sqm, has placed the moving as the protagonist. The wall of the building offices and the hospitality area were completely covered by a led-screen, a “window” over the transportation world of today and the future, that Iveco shows tot the clients.
A blu ribbon, color of the brand, wraps the stand and the products, it goes up and down following the general layout.
The position of the products, the info point, the shop retail, the lounge and the offices follow the Iveco marketing trend and are strongly designed to create a simple but strong interaction between Iveco team and guest.
